Franchise Success Stories

In 2008, new franchisee Mark Beckett bought the Stoke on Trent franchise as a new business venture.  Previous to this Mark developed his own property rental business. During the last 10 years Mark gained firsthand experience of being a landlord and the problems encountered by directly managing their own properties. Mark had the relevant experience and proved a natural fit to move onto a lettings franchise.

The Stoke on Trent office have worked hard since 2008 to develop a strong presence in the local lettings market and earn a reputation for delivering excellent levels of service for both Tenants and Landlords alike.

Consequently the office has consistently hit targets that exceed the predicted figures in the initial business plan. The office has experienced growth of 40% over the last year and was a finalist for Most Successful Business and the Fastest Growing Business at the Martin & Co annual conference in 2011.

Mark’s success is down to his highly driven personality, he has been strongly supported by his partner Liz Verney who has a marketing background in the automotive industry.

The office devoted a large amount of time on business generation and highly marketed the business in the early stages.
Mark focussed on successful staff selection using the Martin & Co recruitment team, making sure the offices needs and the local area are matched to the individual securing excellent staff retention.

By following the advice given by Martin & Co UK and the support and guidance from the operations director, the Stoke on Trent office continues to exceed growth expectations.