Franchise Success Stories

With clear focus and direction, Michael Van de Vyver has developed a hugely successful business which has shown consistent growth even after 8 years of trading. This is clearly demonstrated from 2010 to 2011 sales performance with further growth of 22% in turnover. The Chelsea franchise renewed after 5 years and has continued with exceptional growth that has exceeded business plan expectations.

Michael has developed his successful London franchise despite being in an area with one of the toughest local market conditions. The Chelsea franchise has been trading since 2004 and during this time has become a well established business in the Chelsea, Kensington and Thames Riverside area.

When Michael purchased the franchise Martin & Co did not have a huge presence in the capital, the London Lettings brand now comprises of 19 offices. Michael has concentrated his efforts on dominating the Chelsea market place as well as building a second to none reputation in the riverside location.

Franchise owner Michael originally worked in the motor industry which has proved similar to the property industry. Michael found that business structures mirrored each other in many ways with the sales processes and after sales care being paramount in both – after all cars and property are both almost certainly the biggest decisions people will make in their life!

Michael saw many clients in the motor industry with large property portfolios and consequently looked into franchising in property. London provided huge earning potential and Martin & Co could provide the territory, the knowledge and the expertise to drive his rapid growth.

Chelsea is one of the most expensive areas to live in the world, and reputation within the area is vital. Michael spent a lot of time networking in his area helping him increase the business dramatically. London provides more of a support network as an agent; it is the only area where fees are shared.

Adding to all of this Michael’s success is also down to having lived in the area and the expert local knowledge he has been able to provide.